About · Auckland

I am Simon. I answer the phone, and I write the code.

Eight years of this. I started building websites, moved into data platforms, and now spend most of my time on full-stack builds and AI agents. ClearForge is me, in Auckland, working in English and Chinese.

Building since: 8 years
Started with: websites
Then: data platforms
Now: full-stack · AI agents
Works in: English · 中文

Where the work actually is

Generating code is easy. Building something a business can safely depend on is different.

That difference is what the eight years are for: joining what your business actually needs to technology that holds up — and knowing what that means here, not in someone else’s market.

Compliance

Customer data handled the way the Privacy Act expects, and invoicing that your accountant will accept. Not a template written for another country.

Security and stability

Logins, payments and backups done properly, so the thing still works on the busy week and nobody gets into it who should not.

The local market

What Auckland customers look for, what they will ring about, and which second language a business genuinely needs.

How working with me goes

One person, start to finish.

No handoverThe person who reads your email is the one who builds it and the one who answers in six months.

Written down as I goDecisions in writing, so the work does not live only in my head.

Told early if I am wrong for itIf ClearForge is not the right fit, I say so and point you somewhere better.

What I do not take on

Said here so neither of us wastes a week finding out.

Logos and brand design on their ownNot what I am good at. I will build around a brand you already have.

Running your social mediaThat is a full-time job for someone who enjoys it.

Rescuing someone else's broken siteRebuilding it properly is usually cheaper than untangling it.

Crypto and gamblingNo.

Equity instead of paymentAn idea with no budget is not a project yet.

Auckland mostly, and remote anywhere in New Zealand.

If you are in town and it would be easier to show me, I will come to your site.

ClearForge Digital is a sole trader business. NZBN 9429053601339.

Get in touch 022 122 0936